The standard rule of thumb is that you have to have a domain name to get anywhere in online marketing. If you have a domain name, you have to have web hosting, there is no real way around this fact. Now, there are alternatives to to buying a domain and therefore having to purchase hosting.A lot of people will tell you, that you can market online with free web pages and blogs. But there are pros and cons to free web hosting pages.Pros.Free, pretty self explanatory.You do not have to worry about FTP uploading or any kind of major technical site maintenance.They are usually very user friendly to set up.Cons.The majority are very generic looking and have limited features.The domain name is also going to be semi generic, with the main site name first, with your page name as a trailing keyword. You are basically a sub page of a larger site.Options for creativity are usually very limited and the same options are going to be open to all the users, which in some cases could be millions of people. The chances of cookie cutter sites are very large.Rules and regulations, and yet more rules and regulations.A paid domain name with a site uploaded to a hosting service on the other hand has the following pros and cons.Pros.Your own domain name that enables you to build a brand and reputation around your site.You set your own rules and regulations.Complete creative freedom and options. You can design your own site completely to your own specifications.Cons.You are going to have to pay a fee for your domain name and a hosting service charge.You are going to have to perform any site maintenance and FTP uploading yourself.Personally, I think that when you weigh up the pros and cons of each option, that the paid domain and hosting still wins by a large distance.When you decide to build a site, it will become a part of you on the internet, your persona, you will want it to look exactly as you want and to perform exactly as you want. You are not going to want it to look as some one else’s tool set and rules and regulations dictate. You also want it to be unique, not one of 70,000 very similar looking pages.In the short term, yes free pages can be an option to consider, but long term, you are going to end up purchasing your own domain and hosting.So why delay?
In order to provide modern solutions to modern problems the 21st century manager has to adopt accordingly. One area which requires such emphasis is in their intercultural management skills. Almost all the major companies nowadays get involved with buying, selling or working with people from varied cultural background.Multinationals have offices around the world; native audiences are not the sole consumer of products or services; manufacturers have to depend on foreign markets and distributors or even labor.In a nutshell all companies must understand intercultural communication requirements.Intercultural Management – The Basic IssuesIn today’s world of cut-throat competition, companies are realizing that to attain an advantage and for overall growth and diversification, intercultural management skills have become crucial. The term “intercultural management skills” is loosely defined as the ability of a manager to deal and communicate with people from different cultures. In all forms of people management, communication is a recognized key ingredient for success and intercultural communication is a term of increased complexity.Where you have a multinational organization, intercultural communication is necessary for business development in many ways. Within the business, an multicultural manager plays the role of a go-between for senior personnel and employees and must have clear and effective communication with all.The manager must also build and oversee an efficient team of often worldwide employees to ensure that and strategies and global plans get delivered at the sharp end. Externally a multicultural manager will have expertise in broad and varied cultural awareness for supervising the entrance into foreign markets. The selection and training of people who will work in foreign interests must be overseen.Negotiation and client conflicts should be managed. Potential areas of success and failure arising from culture differences must be analyzed carefully, managed effectively and, where possible leveraged for the value such expertise brings.Intercultural Management – Clear, Focused and ExperiencedThe intercultural manager therefore must ensure that there are no misunderstandings due to cultural differences between colleagues, customers and clients.For achieving this goal the intercultural manager must possess certain attributes such as:-1. A broad international awareness2. Vision to capitalize on differences3. Multicultural and personal behavioral flexibility4. A great sense of patience!Intercultural awareness is the basis of wide ranging management skills. Having a hands-on experience of working amongst varied cultures is critical.Knowledge about the different relationships and their manifestations across international boundaries is necessity, because such managers can only develop the requisite skills by absorbing the many intercultural differences in the target country.Flexibility Is The Key For Cross-cultural ManagersFlexibility will often happen naturally once a manager becomes aware of cultural differences and can see beyond superficial level experiences. Flexibility means thinking out of the box, when considering solutions to intercultural challenges.A flexible manager deals with such problems smoothly with positive solutions. Likewise a manager with international responsibilities must use intercultural differences positively. Despite the challenges, cross cultural differences can only yield positive results when managed well.Thus the assessment of the potential of personnel, products and policies leveraging cultural differences is a huge opportunity. Managed well, by an effective manager, experienced in extracting the benefits of such a role, will lead to added value for the organization, as well as to the advantage of employees in the target country too.There is a Dutch proverb that says, “A handful of patience is worth more than a bushel of brains”.Thus patience is the key for success in intercultural management, because it helps maintain focus and leads to a coherent analysis and an effective solution.